Globalization 4.0: Configuration of a global architecture in the era of the Fourth Industrial Revolution. This has been the star theme that has been discussed these days in the prestigious World Economic Forum (WEF), in the Swiss city of Davos (what we commonly know as the Davos Forum). And, whether we want it or not, we are immersed in the greatest of the social and industrial revolutions of humanity. The problem is that, because the fish does not feel the water in which it lives, we are not aware of the changes that are taking place continuously.

This new term has been coined by the president of the WEF, Professor Klaus Schwab. And it responds to the combination of two concepts that define the world in which we live:


Industry 4.0
Globalization consists of the integration of the different societies of the world in a single market. Today we all buy and sell globally. The customers, the suppliers are anywhere in the world. Raw materials and consumers have no borders. In the same way talent, knowledge also moves with freedom. Communication, social networks are new channels through which the news flows (also the fake news ) with total freedom.

Industry 4.0 or the Fourth Industrial Revolution combines advanced production techniques and operations with intelligent technologies that are integrated into organizations, people and assets. This revolution is marked by the emergence of new technologies such as robotics, analytics, artificial intelligence, cognitive technologies, nanotechnology and the Internet of Things (IoT), among others. Organizations must identify the technologies that best meet their needs to invest in them. If companies do not understand the changes and opportunities that Industry 4.0 brings, they run the risk of losing market share.

So the combination of both realities leads us to live in a socio-economic context, somewhat disturbing. We do not know its consequences and we can only be able to analyze the immediate effects. Schwab himself doubts whether ” this new era will improve the human condition ” and this will ” depend on whether corporate governance, local, national and international can be adapted to these events, on time .”

industry 4.0

Let’s recognize that we are living in a new type of economy driven by innovation and technology. New global norms, standards, policies, and agreements are needed to safeguard social welfare. The new economy has already disturbed and recombined innumerable industries. Globalization 4.0 has displaced millions of workers. A recent example is a fight that in Spain maintains the taxi sector against the new VTC business models (Uber and Cabify). This new economy changes the production and business models. Increase the value of knowledge and data in the creation of value. In turn, competition within markets also increases. Any company can operate almost anywhere in the world.

This situation, clearly dominated by digital companies, fuels distrust; especially towards technology companies because of the way they manage our data.

The unprecedented pace of technological change causes our health, transport, communication, production, distribution, and energy systems … to be completely transformed. Managing this change requires new frameworks for national and multinational cooperation. And also of a new model of education, complemented with specific programs to teach new skills to workers. The educational models based on the exclusive acquisition of knowledge no longer serve. The profile that is needed in companies includes the mastery of other skills and competencies such as creativity, problem-solving, change management (we live in a VUCA environment ), emotional intelligence, teamwork,…

You need mentally agile people. In the near future, soft skills will have more value than theoretical knowledge.

Globalization 4.0, that is, robotization, artificial intelligence, the blockchain, automation of processes, algorithms, etc. in a globalized economic environment are drastically changing the way of life of much of humanity; from Cambodia to New York; from South Africa to Norway. But is globalization 4.0 the new model capable of establishing a better, sustainable world? Is Globalization 4.0 a new system of Circular Economy? Harari, the fashion philosopher and guru of the technocrats of Silicon Valley, tells us in his latest book ” ” of the inevitable arrival of mass automation, the substitution of people for machines and the emergence of useless Class (people who will be out of the labor market because they will not be able to retrain in new professions, once theirs are assigned to artificial intelligence in the form of algorithms or robots).

At the moment we do not have the answer. But we can not be pessimistic: the rates of human development have never been so positive. The rates of literacy, schooling, and vaccination are growing all over the planet. We overcome diseases, and we gain years of healthy life. Infant mortality and extreme poverty decrease. In another of the fashion books ” ” the bonanza of modern life becomes black on white. But the problem is that the new digital economy is as capable of generating wealth as it is incapable of distributing it.

It is our obligation to press so that politicians and governments are able to create a social, legal, economic, educational context where a humanist approach can be imposed. Man and not the machine at the center of politics. Creating a more just and equitable society cannot be an option nor be in the hands of economic leaders.